As part of the Kingston’s University MSc Course in the Digital Studio Practice module, we collaborated in a multidisciplinary group of students, to explore interesting and relaxing ways of engagement during a drive.
To design the experience, the group used the Mercedez-Benz F015 driverless car as the vehicle of choice, as creating a groups car was not the scope of the project.
The key objectives of the project were to research and identify the user requirements, analyse the collected data and design a high fidelity prototype for an in-car entertainment system.
As the UX RESEARCHER in the project, I began the task by researching the automotive market industry.
A study of the market was conducted about the existing situation in the driverless cars industry and obtained the necessary information from the users about their concerns, needs and expectations. Furthermore, how the overall concept of driverless cars affects the people and what are the current discussions and user needs in the driverless industry.
I continued my research with the online survey, which helped me get more insight into the current situation of the driverless industry.
After gathering all my quantitative and qualitative data, I organized all the research into an affinity diagram, which helped disclose key overall themes. Emerging themes and patterns gave insights into user behaviour, their needs and attitudes.
The interpretation of this data was the basis for the creation of personas. Personas helped me to understand specific users’ needs from certain situations and their attitude towards driverless cars.
