My path to UX strategy is unique - evolving from translation and interpretation to creating bespoke content for a police academy, which opened doors to user-centred design. This journey shaped my holistic approach to UX:
How I Work
Observe & Analyse
- Leverage translation experience to truly listen to users
- Apply service design methodology to map complex systems
- Identify opportunities that others might miss
Visualise & Align
- Use visual thinking to make complex concepts accessible
- Facilitate workshops that bring diverse perspectives together
- Create clarity and consensus across stakeholders
Execute & Iterate
- Lead cross-functional teams with a holistic vision
- Balance user needs with business objectives
- Create clarity and consensus across stakeholders
Experience Journey
My career in UX has been a journey through diverse industries, each adding a unique layer to my expertise:
At the dive centre,
I focused on service design, which played a pivotal role in distinguishing it from competitors.
By analysing customer journeys and integrating user feedback, I created an experience that not only enhanced safety and enjoyment but also fostered a strong community among divers.
This approach helped to optimise the overall customer experience, making it memorable and engaging.
Transitioning to Cambridge University Press, I focused on educational technology, enhancing language testing designs.
This involved streamlining processes and integrating user feedback to make assessments more accessible and effective.
Notably, the IELTS (International English Language Testing System) has evolved to incorporate technology that aids in evaluating language proficiency through innovative methods such as computer-based testing,which has made the process smoother for candidates while maintaining rigorous standards
At M&G in the financial sector, I addressed the challenge of simplifying complex processes for users, ensuring that intricate financial products became more accessible and user-friendly. This experience reinforced my understanding of how effective design can bridge the gap between complexity and usability.
My background includes applying UX principles in various sectors, where I've worked on diverse projects such as designing book covers, business cards, and promotional materials. This showcases my versatility in UX design across multiple mediums.
Current Role
Currently, at Learning Pool eLearning, I'm driving UX strategy for the UX and Product team, creating features that enhance learning experiences worldwide for brands like Coca-Cola, Yum, M&S and others
At Learning Pool, I am dedicated to developing user-centered solutions that cater to the needs of learners globally, ensuring that our educational tools are both
Portfolio Access
Due to intellectual property considerations, detailed portfolio pieces are available upon request and can be discussed during consultation calls.