Laura's Story

Ambitious seeker of knowledge thriving on learning new things, a broad thinker with a sharp mind with a background in business and languages...uh and let’s do not forget a massive coffee lover with a hell of a sense of humour.

Since I can remember it was all about creating beautiful things. As a kid drawing, sketching, painting, crafting, – it was the way of life! But as we grow up sometimes life chooses another path and in my case - the business industry and interpreting/translating domain which was my main profession for a decade.

For the last couple of years, I have combined my knowledge and found my new passion - the world of User Experience.

Now my main area is UX and everything related to this – I love the industry and love the people I’ve met. Honestly, I just love the whole process of getting to know the stakeholders, engaging with the users, coming up with documentation that expresses transparent ideas and with designs which will solve problems.

When I am not working...

.... I ❤ exploring cities an capturing the moments, another hobby - PHOTOGRAPHY; Then ... scuba diving in Croatia or just having a nice cup of coffee (..two, three...) in Ljubljana or watching “everything-that-has-to-do-with-supernatural” movies/tv-shows.

p.s. In 2017 I completed my Master’s Degree in User Experience Design 🤓 at Kingston University, Faculty of Science, Engineering and Computing .

How it all works?

Observe | Discover | Research

Work closely and collaboratively with stakeholders by gathering information to understand systems, patterns and behaviours by employing quantitative and qualitative methods.
[ interviews, surveys,observations and other forms of research.]

Analyse | Evaluate | Document

Getting from data to insight - summarize the data, the user insight.

[ personas, scenarios, framework, IA, workflows ...]

Brainstorm | Design | Build

Sketch, create wireframes and interaciton prototypes - give the visual impression of the end product. Structure, label and organize the content.

[ interaction design, wireframes, visual design, prototypes and specifications ]

Validate | Iterate | Deliver

Validate the design by testing it with users. When validated, iterate.

[ iterate, usability testing]