My path to UX strategy is unique - evolving from translation and interpretation to creating bespoke content for a police academy, which opened doors to user-centred design. This journey shaped my holistic approach to UX:
Observe & Analyse
- Leverage translation experience to truly listen to users
- Apply service design methodology to map complex systems
- Identify opportunities that others might miss
Visualise & Align
- Use visual thinking to make complex concepts accessible
- Facilitate workshops that bring diverse perspectives together
- Create clarity and consensus across stakeholders
Execute & Iterate
- Lead cross-functional teams with a holistic vision
- Balance user needs with business objectives
- Create clarity and consensus across stakeholders
Experience Journey
I've specialised in making complex things simple—whether that's designing safer dive experiences, streamlining language assessment tools at Cambridge University Press, or making financial products more accessible at M&G. My work spans service design, educational technology, and both digital and print media.
Current Role
Currently, at Learning Pool eLearning, I'm driving UX strategy for global brands like Coca-Cola, Yum, and M&S—designing learning experiences through LXP and LMS platforms that engage millions of users worldwide.
My Case Studies
Whether building from scratch or fixing what's broken, I turn ambitious ideas into user-loved products. Here are two projects that showcase my approach to solving complex UX challenges
IELTS Learning Platform
Building the future of test prep from scratch
Marine Sport Dive Centre
When booking a dive felt like drowning in forms
Additional case studies and detailed project work are available in my complete portfolio. Access details are provided with job applications or available upon request.