UX World

My design process balances strategic thinking with hands-on problem-solving. I move fluidly between research, collaboration, and execution—always keeping users and business goals in focus.

Research & Uncover

Lead user research that uncovers the problems people can't articulate
Map complex systems using service design tools to find strategic opportunities
Use AI-assisted scenario planning to anticipate edge cases and user needs

Design & Systematise

Transform abstract concepts into compelling visual narratives that get stakeholder buy-in
Build scalable design systems rapidly—establishing foundations that enable teams to move fast
Prototype ideas at speed to test assumptions early and often

Execute & Iterate

Lead teams through messy, complex projects where the path isn't always clear
Bridge the user-business divide—great UX drives commercial outcomes, not despite them
Ship solutions that work in the real world, not just in presentations

Experience

My work spans diverse industries and project types—from educational technology at Cambridge University Press to financial services at M&G, renewable energy , dive centre booking systems, hospitality branding, and dive certification platform evaluation. I've worked on digital products, service design, learning platforms, and full-spectrum brand creation.

Currently at Learning Pool, I design learning experiences for global brands including Coca-Cola, Yum, and M&S through enterprise LXP and LMS platforms.

Projects

Whether building from scratch or fixing what's broken, I turn ambitious ideas into user-loved products. Here are seven projects that showcase my approach to solving complex UX challenges